Mobile EV Charging Service – Zero‑to‑One Business Concept
Zero‑to‑One Business Blueprint
Mobile EV Charging Service
On‑demand EV charging delivered anywhere: home, office, curbside, or roadside — without fixed stations.
Why it wins
- Infrastructure‑light: Deploy city by city without building chargers.
- High convenience: Customers tap a button; power arrives.
- New demand unlocked: Apartments, events, fleets, tourism.
- Green edge: Pair vans with solar / grid‑charged batteries.
15–25%
Target gross margin per session
18–35 min
Typical dwell time (top‑up 12–25 kWh)
90–120
Daily sessions per 4–6 vans (mature city)
Core value proposition
“Charge Anywhere, Anytime” — a location‑aware service that delivers certified, metered electricity to EVs on demand, with transparent pricing, live ETA, and receipts that integrate into fleet and expense systems.
On‑demand
Fleet‑grade
Solar‑augmented
API‑ready
Tamper‑proof metering
How it works
- Request: Driver selects kWh or target range in the app.
- Dispatch: Algorithm assigns the nearest available unit (van/scooter cart).
- Arrival: Technician authenticates with the vehicle and connects the mobile charger.
- Charge & Verify: MID‑approved meter records kWh; user sees live progress.
- Receipt & Impact: Carbon‑intensity shown; payment and invoice auto‑sent.
Customer segments
- Urban EV owners without home chargers (apartments).
- Ride‑hailing & delivery fleets needing uptime over parking.
- Corporate campuses, hotels, and malls (white‑label service).
- Events (stadiums, festivals) and roadside assistance networks.
Pricing models
- On‑demand: Base call‑out fee + per‑kWh (e.g., $7 + $0.45/kWh).
- Subscriptions: Priority SLA for fleets (e.g., $299–$799/mo per vehicle).
- Site retainers: Malls/hotels pay a standby retainer + usage.
- Emergency premium: After‑hours or highway surcharge.
Unit economics calculator
MVP tech stack
- Mobile & Web: React Native / Flutter; responsive web portal.
- Backend: Node.js/TypeScript (REST + WebSocket), Postgres; Redis for dispatch.
- Optimization: OR‑Tools / custom heuristics for routing & batching.
- IoT: OCPP‑compatible mobile chargers, MID‑certified meters, eSIM connectivity.
- Payments: Stripe/Adyen + invoicing; fleet API integration.
- Security: OAuth2, signed meter logs, tamper‑evident audit trail.
Hardware options
- Van with 100–200 kWh LFP battery pack + 20–40 kW DC charger onboard.
- Trailer/scooter carts for dense downtowns (7–20 kW AC/DC).
- Solar canopy trickle + overnight depot fast charge.
- Optional battery swap for e‑mopeds/e‑scooters (B2B fleet).
90‑day launch plan
- Days 0–15: City selection & permits; pilot partners (2 fleets, 2 venues); preorders.
- Days 16–45: Build MVP app; outfit 2 vans + 2 carts; train 4 techs; safety SOPs.
- Days 46–75: Soft launch in 3 hotspots; aggressive feedback loop; refine pricing.
- Days 76–90: PR push; B2B contracts; expand to 4–6 units; reliability & NPS targets.
Team & roles
- Ops Lead (dispatch, SLAs) • Field Techs (safety, customer care)
- Full‑stack Dev (app & portal) • Hardware/IoT Engineer (chargers, meters)
- BizDev (fleets, venues) • Compliance & Safety Officer
Regulatory & safety
- Electrical standards compliance (connector types, grounding, GFCI/RCD).
- Calibration & certification of metering for consumer billing.
- Public liability, worker safety, and road‑worthiness approvals.
- Energy sourcing declarations & carbon disclosure (where required).
Risks & mitigations
- Battery degradation: Use LFP packs; cycle management; warranty SLAs.
- Low utilization: Night depot charging + daytime B2B bookings; dynamic pricing.
- Competition from fixed chargers: Focus on apartment zones & time‑sensitive fleets.
- Safety incidents: Strict SOPs, PPE, site checklists, insurance.
Go‑to‑market ideas
- Partner with ride‑hail & delivery fleets for guaranteed daily volume.
- White‑label at hotels/shopping centers (“Powered by …”).
- Emergency roadside programs with insurers & auto clubs.
- Referral credits for apartment managers & concierge desks.
FAQs
How fast is a typical charge?
With 20–40 kW DC, a 20 kWh top‑up takes ~30–45 minutes depending on battery SOC and temperature.
Is the energy green?
Depots charge packs from off‑peak grid and optional solar; carbon intensity is shown on receipts.
Which connectors are supported?
CCS2 / CCS1, Type 2 (Mode 3), and CHAdeMO (optional) for legacy fleets.
How do you prevent meter fraud?
MID‑certified meters, signed kWh logs, and randomized audits create a tamper‑evident trail.
Simple P&L snapshot (Month 6, per city)
- Units: 4 vans + 2 carts • Sessions/day: ~100 • ARPU: $18
- GM: 22–28% after energy & ops • Break‑even: ~5–6 months
- Assumes 26 operating days, 12–25 kWh/session mix; city specifics vary.
Call to action
Ready to pilot in your city? Line up two fleet partners and a mall/hotel site, and we can deploy within 90 days.
